Santa Maria Novella

In the heart of Florence, in the historic district of Santa Maria Novella, lies the pharmacy of the same name, a company that has survived the centuries and become one of the symbols of traditional Florentine craftsmanship.

Founded in the 13th century by Dominican monks, the pharmacy's purpose was to create natural herbal remedies to treat the sick. Over time, the reputation of the dispensary grew, and its products quickly became highly prized, especially by members of the royal family.

In the 18th century, the dispensary launched Santa Maria Novella cologne, a fresh and refined fragrance that became one of the company's most famous products. Produced according to the original recipe, this fragrance is still popular today, appreciated for its timeless elegance.

The Santa Maria Novella dispensary has remained true to its traditions and continues its artisanal heritage. The products offered are handcrafted with natural ingredients of the highest quality.

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